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Beauty Industry, Beauty Launches

Acure Partners with Icons|America to Launch a New Tube Look

The brand now uses mono-material IML tubes in a new color palette and a matte finish.

Acure, known for its high-performance skincare and haircare products, partnered with Icons|America to launch a revitalized look.
 
New packaging featuring Icons|America mono-material IML tubes for eco-friendly, visually striking, and environmentally responsible packaging tubes.
 
The mono-material tubes are easily recyclable, meet APR and Recyclass recycling guidelines, and are made with PCR (Post-Consumer Recycled) PP.
 
With a bold new color palette and matte finish, the tubes boast a clean and modern aesthetic while reflecting Acure’s commitment to sustainability. 
 
Julia Brennan, Vice President of Operations at Acure, commented, 
 
“Sustainable packaging and ease of recycling for our consumer has been a key pillar in Acure’s goals as a company since inception. Partnering with Icons|America has been a great way for us to work together and push boundaries toward a more sustainable future.”
 
The collaboration between Icons|America and Acure answers the growing consumer demand for sustainable packaging solutions. The innovative IML technology allows brands to create vibrant first impressions with high-quality, durable tubes featuring seamlessly integrated IML labels.

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